Naibrly ResearchLast checked Source figures July 2026
Short answer
Naibrly does not sell leads. You pay a small percentage of a job only after it is completed and paid, so a lead that goes quiet or hires someone else costs you nothing.
Angi lead prices are estimated at $15 to $40 for lawn care and vary by market and category (checked July 2026). On Naibrly the charge arrives with the finished job, not with the opportunity.
Estimated, varies by market and category, based on publicly available information, checked July 2026
Angi, which also operates as HomeAdvisor, charges pros for leads rather than for completed work. Based on publicly available information, a lawn-care lead is estimated at $15 to $40, and the range is a market benchmark rather than a national tariff, since pricing varies by category, market and job size (checked July 2026).
The charge is tied to the lead being delivered, so it can apply whether or not the homeowner replies, whether or not they hire you, and whether or not the same request also reached other pros.
Estimated, varies by market and category, based on publicly available information, checked July 2026
The figures below assume a pro wins about one in four of the leads they pay for, the rate the source report uses for its own example. Your close rate is the number that moves this the most. At one in four, winning a single $100 job means buying four leads, and the three that did not become work are charged the same as the one that did. The lead price used here is an estimated $28, the figure the calculator opens on, from the $15 to $40 range reported for Angi (checked July 2026).
Lead
Lead
Lead
Lead
Estimated cost to win one $100 job
$112
The same job on Naibrly Core
$5.75
5% once the job is done, plus the $15 monthly plan at 20 jobs a month
| Measure | Angi | Naibrly |
|---|---|---|
| What triggers a charge | A lead, win or lose | A completed, paid job |
| Cost per lead (estimated) | $15 to $40 | None |
| To win one $100 job at 1 in 4 | $60 to $160 | $5.75 |
| Share of completed revenue | Varies with close rate | about 5.75% at 20 jobs a month |
| Left from that $100 job | $40 or less | $94.25 |
Estimated, varies by market and category, based on publicly available information, checked July 2026
One charge, and only when the work is done. Nothing is owed for an estimate you send, a homeowner who goes quiet, or a job that went to another company.
$15 a month
plus just 5% when the job is done
First 30 days free
Includes NOW, Nearby, Bundles and Booked. No lead fees, no spending minimums, no contract.
$5 a month
plus 10% when the job is done
A lighter start for on-demand work in your area. Includes NOW. Nearby, Bundles and Booked are Core features.
The fee is smaller because the work is denser. Naibrly concentrates real local bookings rather than selling the same opportunity repeatedly, and that is what turns one job into more work close by.
Standing you build once and keep
Company profile
Reviews and repeat customers attach to your business, and they stay with it wherever you work.
More jobs beside the one you are on
Nearby
Finish a job and pick up another a few streets over before you load the truck.
Work that returns on a schedule
Booked
Recurring customers rebook your company directly, without starting a new search each time.
One neighborhood, worked properly
Density
Jobs concentrate street by street rather than scattering you across a whole metro.
Yes, and for most pros that is the practical answer rather than switching everything at once. Naibrly is live in Phoenix and expanding, so Angi still reaches homeowners we cannot reach for you yet. Here is how the two fit together.
Where Naibrly is live
Naibrly is building neighborhood by neighborhood, starting in Phoenix, so pros there get the routes and the repeat customers first. See what is live in Phoenix
As of July 2026, Angi charges pros an estimated $15 to $40 per lawn-care lead rather than a percentage of completed work, and the charge is tied to the lead so it can apply whether or not you win the job. That range is a market benchmark rather than a published national rate, since pricing varies by market, category and job size. At the 25% close rate the source report uses, it is an estimated $60 to $160 to win one $100 job.
As of July 26, 2026, no: Naibrly bills nothing when a homeowner reaches you and nothing when you send an estimate, charging only 5% of each completed job plus $15 a month on Core. The charge follows the finished work, so an unworked lead carries no cost at all.
As of July 26, 2026, Naibrly is built on that model: Core is $15 a month plus 5% of each completed job, so the commission on a $100 job is $5 and nothing is charged for the opportunity. Allocating the plan across roughly 20 jobs a month puts the all-in figure near $5.75 a job, about 5.75% of completed revenue.
As of July 26, 2026, there is no switching cost beyond one plan fee: Core is $15 a month plus 5% of each completed job, with no contract and no minimum spend, so nothing has to be turned off to try it. Open a provider account, mark your service area and working days, and let the two channels run together until the numbers tell you which to keep.
As of July 26, 2026, Naibrly Core costs 5% of each completed job plus $15 a month, or $5.75 a job across 20 jobs in a month, leaving $94.25 of a $100 job before processing. Starter trades the monthly fee down to $5 and the rate up to 10%. Core is the plan carrying NOW, Nearby, Bundles and Booked, and you keep 100% of tips on either.
As of July 2026, an estimated $15 to $40 Angi lead works out to $60 to $160 to win one $100 job at the 25% close rate the source report uses, and that figure, rather than the lead price, is the one worth weighing. It earns its place for pros who can carry that cost on a bigger ticket, or who want the reach of one of the most recognized names in home services, which is a real asset and not a small one. Your own arithmetic beats any average here: take the lead price you are billed, divide it by the share of those leads you actually convert, and compare the result against what the same job costs you elsewhere. On Naibrly the estimate is free to send and Core is 5% of each completed job plus $15 a month, so the cost attaches to finished work rather than to the chance of it.
Set your service area, choose the days you work, and keep the customers you earn.
No lead fees, no spending minimums, cancel anytime.
Check the numbers for your own business or see everything providers get.
All Angi figures on this page are based on publicly available information, checked July 2026. Pricing is U.S. focused. Lead prices are dynamic and can vary substantially by ZIP code, service category, competition, budget and job value, so published ranges are presented as estimates. The lead range above is an estimate rather than a national tariff, so verify the current quote for your city and category before relying on it.
Platforms can change prices, credits, required fees, membership terms and provider payouts at any time. Before relying on a comparison, verify the current quote for your city and service category. Naibrly is not affiliated with, endorsed by, or sponsored by Angi. Platform names are used only to identify the services being compared.