Naibrly ResearchLast checked Source figures July 2026
Short answer
Naibrly does not sell leads. You pay a small percentage of a job only after it is completed and paid, so an unanswered message or a customer who hires someone else costs you nothing.
Thumbtack lead prices are estimated at $20 to $60 for lawn care and vary by market, category and your settings (checked July 2026). On Naibrly there is no charge for the opportunity to quote.
Estimated, varies by market and category, based on publicly available information, checked July 2026
Thumbtack charges for the opportunity to quote rather than for completed work. Based on publicly available information, a lawn-care lead is estimated at $20 to $60, and Thumbtack's own help material describes lead prices as varying by market, category, job size and the targeting you set, so there is no single national price (checked July 2026).
Because the charge lands when the lead arrives, it can land whether or not the customer replies, whether or not they hire you, and whether or not the same request also went to other pros.
Estimated, varies by market and category, based on publicly available information, checked July 2026
The figures below assume a pro wins about one in four of the leads they pay for, the rate the source report uses for its own example. Your close rate is the number that moves this the most. At one in four, winning a single $100 job means buying four leads, and the three that did not become work are charged the same as the one that did. The lead price used here is an estimated $40, the figure the calculator opens on, from the $20 to $60 range reported for Thumbtack (checked July 2026).
Lead
Lead
Lead
Lead
Estimated cost to win one $100 job
$160
The same job on Naibrly Core
$5.75
5% once the job is done, plus the $15 monthly plan at 20 jobs a month
| Measure | Thumbtack | Naibrly |
|---|---|---|
| What triggers a charge | A lead, win or lose | A completed, paid job |
| Cost per lead (estimated) | $20 to $60 | None |
| To win one $100 job at 1 in 4 | $80 to $240 | $5.75 |
| Share of completed revenue | Varies with close rate | about 5.75% at 20 jobs a month |
| Left from that $100 job | $20 or less | $94.25 |
Estimated, varies by market and category, based on publicly available information, checked July 2026
One charge, triggered by finished work. You are never billed for the chance to quote, for a message that goes unanswered, or for a job that went to someone else.
$15 a month
plus just 5% when the job is done
First 30 days free
Includes NOW, Nearby, Bundles and Booked. No lead fees, no spending minimums, no contract.
$5 a month
plus 10% when the job is done
A lighter start for on-demand work in your area. Includes NOW. Nearby, Bundles and Booked are Core features.
The fee is smaller because the work is denser. Naibrly concentrates real local bookings rather than selling the same opportunity repeatedly, and that is what turns one job into more work close by.
The work in view before you accept it
Job details up front
Service, timing and the neighborhood are on the card before you say yes. Nothing is spent finding out.
No bidding window to win
Direct booking
A customer picks your company and books it, so you are not racing three other pros to the same reply.
A route instead of a drive
Bundles
Neighbors book the same day, so your jobs land grouped instead of spread across the metro.
An empty slot filled the same day
NOW
A cancellation can be backfilled with work that is already a few streets away.
Yes, and for most pros that is the practical answer rather than switching everything at once. Naibrly is live in Phoenix and expanding, so Thumbtack still reaches homeowners we cannot reach for you yet. Here is how the two fit together.
Where Naibrly is live
Naibrly is building neighborhood by neighborhood, starting in Phoenix, so pros there get the routes and the repeat customers first. See what is live in Phoenix
As of July 2026, Thumbtack charges pros an estimated $20 to $60 per lawn-care lead rather than a percentage of completed work, billed when the lead arrives whether or not the customer replies. Prices vary by market, category, job size and your targeting settings, so there is no single published national rate. At the 25% close rate the source report uses, that is an estimated $80 to $240 to win one $100 job.
As of July 2026, an unanswered message on a pay-per-lead marketplace is still a billed lead, estimated at $20 to $60 on Thumbtack, because the charge is triggered by delivery rather than by work being won. Naibrly works the other way around: there is no charge for a lead, and the percentage applies only to a job that is completed and paid.
As of July 26, 2026, no: there are no lead fees on any Naibrly plan and no charge to send a quote, so competing for a job costs nothing; the only provider charge on Core is 5% of each completed job plus $15 a month. A customer who never replies, or who picks another company, does not appear on your bill at all.
As of July 26, 2026, Naibrly is built on that model: Core is $15 a month plus 5% of each completed job, so the commission on a $100 job is $5 and there is no charge to quote. With the $15 plan allocated across about 20 jobs a month the all-in cost is about $5.75 a job, roughly 5.75% of completed revenue, or about $94.25 kept from a $100 job.
As of July 26, 2026, switching costs one plan fee to try: Naibrly Core is $15 a month plus 5% of each completed job with no contract and no spending minimum, so both channels can run side by side while you compare them. Set up a provider account, draw your service area, mark the days you work, and take jobs as they come. Nothing forces you to turn the other one off.
As of July 26, 2026, Naibrly Core is $15 a month plus 5% of each completed job, which works out to $5.75 a job at 20 jobs a month and leaves $94.25 of a $100 job before payment processing. Starter is $5 a month plus 10% of each completed job. Quoting is free on both, and neither adds a marketplace fee to what your customer pays.
As of July 2026, an estimated $20 to $60 Thumbtack lead works out to $80 to $240 to win one $100 job at the 25% close rate the source report uses, so the answer turns on your ticket size rather than on the lead price by itself. It is worth it where the job is large enough to absorb that cost: an estimated $20 to $60 lead against a multi-thousand-dollar project is rational math, and Thumbtack is genuinely good at reaching homeowners who are ready to hire. The test worth running is your own, because the averages are not yours: divide the lead price you are actually billed by the share of those leads you convert, and that is your real cost per job. On Naibrly nothing is charged to quote and Core is 5% of each completed job plus $15 a month, so a homeowner who never replies never reaches your bill.
Set your service area, choose the days you work, and keep the customers you earn.
No lead fees, no spending minimums, cancel anytime.
Check the numbers for your own business or see everything providers get.
All Thumbtack figures on this page are based on publicly available information, checked July 2026. Pricing is U.S. focused. Lead prices are dynamic and can vary substantially by ZIP code, service category, competition, budget and job value, so published ranges are presented as estimates. The exact lawn-care lead price depends on market and settings, so the range above is an estimate rather than a published tariff.
Platforms can change prices, credits, required fees, membership terms and provider payouts at any time. Before relying on a comparison, verify the current quote for your city and service category. Naibrly is not affiliated with, endorsed by, or sponsored by Thumbtack. Platform names are used only to identify the services being compared.