Home service marketplace fees: what providers pay (July 2026)

This page lists what home service marketplaces charge the providers who work on them, in the United States, as of July 2026. It covers three fee models: platforms that sell leads, platforms that take a share of completed work, and platforms that add a markup to what the customer pays.

Competitor figures are compiled from published platform pricing pages and provider-reported ranges, and each row carries how strong that evidence is. They are estimates, not quotes. Lead prices in particular are dynamic and vary substantially by ZIP code, service category, competition and job value, so a platform can charge outside the range shown. Naibrly's own rows are published rates and are not estimated.

To run these numbers against your own job value and monthly volume, see what your platform costs you in the fee calculator.

How many jobs until Naibrly costs less than a lead fee

A lead fee costs the same whether you finish one job that month or fifty. Core is 5% of completed jobs plus $15 a month, so its cost per job keeps falling.

AngiPay per lead

The first job

BarkPay per lead

The first job

Google Local Services AdsPay per lead

The first job

HomeGuidePay per lead

The first job

PorchPay per lead

The first job

ThumbtackPay per lead

The first job

GreenPalTransaction fee

6 jobs a month

HouzzHouzz publishes a minimum take rather than a flat rate, so there is no single figure to break even against. Measuring against the floor would flatter us.

No break-even

Lawn LoveTransaction fee

2 jobs a month

LawnStarterTransaction fee

2 jobs a month

TaskRabbitTaskRabbit's fee is added to the customer's checkout total rather than deducted from the provider's payout, so there is no provider-side fee for a subscription to come in under at any volume.

No break-even

Crossovers against other platforms are computed from estimated competitor figures on the $100 job used throughout this page, so they move with job value and with the close rate assumption. Naibrly figures are published rates. Run your own volume in the fee calculator.

Common questions about marketplace fees

How much does Angi charge per lead?

As of July 2026, Angi charges home service providers an estimated $15 to $40 per lead, billed when the lead is delivered whether or not the job is won. Lead pricing is dynamic and varies by ZIP code, service category and competition, so that is an estimated range rather than a quote. At a 25% close rate, meaning 4 paid leads for one won job, it works out to roughly $60 to $160 to win a single job.

How much does Thumbtack charge pros?

As of July 2026, Thumbtack charges pros an estimated $20 to $60 per lead rather than a commission, billed when the lead is delivered whether or not the customer replies. Prices vary by market and service category, so treat the range as an estimate. At a 25% close rate that is about $80 to $240 per job won.

What is a fair commission for a home services marketplace?

As of July 2026, published and estimated commissions on home service marketplaces run from at least 5% (Houzz, a floor rather than a flat rate) and 7.9% (GreenPal) up to an estimated 15% to 20% (Lawn Love and LawnStarter), while Naibrly Core charges 5% of completed jobs plus $15 a month. For Naibrly that is an effective 5.75% of completed revenue at 20 jobs a month. A commission only bills you on work you actually completed, so it is the fee model most directly tied to whether the platform earned it.

Pay per lead versus commission: which costs more?

As of July 2026, at a 25% close rate an estimated $40 Thumbtack lead costs $160 to win one $100 job, while GreenPal's published 7.9% commission on the same job costs $7.90, so which model costs more depends entirely on how often you close. A lead fee is charged up front regardless of outcome, so its real cost is the lead price divided by the share of leads you win. A commission is charged only on completed work, so it does not move with your close rate. Lead fees get cheaper the better you close and more expensive the worse you close.

Do home service platforms charge you if you do not win the job?

As of July 2026, pay per lead platforms such as Angi, Thumbtack, Bark and Google Local Services Ads typically bill when the lead is delivered, at an estimated $15 to $65 per lead, whether or not you win the job; credit and dispute policies vary by platform. On a commission model the fee attaches to finished work instead, so a quote you do not win costs nothing. Naibrly has no lead fees on any plan: you are billed only on jobs that are completed and paid. Prices for other platforms are estimates compiled from public sources, and each platform sets its own terms for disputing or crediting a lead.

How many jobs a month does a subscription need to beat pay per lead?

As of July 2026, Naibrly Core costs less per completed job than an estimated $40 Thumbtack lead at any volume from 1 job a month, and comes in under GreenPal's published 7.9% commission at 6 jobs a month. A break-even volume exists at all because a subscription plus a rate falls per job as volume rises, while a lead fee costs the same whether you complete one job or fifty. Two platforms have no honest break-even, and they are worth naming rather than omitting. TaskRabbit's fee is added to the customer's checkout total rather than deducted from the provider's payout, so there is no provider-side fee for a subscription to come in under at any volume. Houzz publishes a minimum take rather than a flat rate, so there is no single figure to break even against. Measuring against the floor would flatter us.

What does Naibrly charge providers?

As of July 26, 2026, Naibrly charges providers 5% of completed jobs plus $15 a month on the Core plan, or 10% plus $5 a month on Starter, with no lead fees on either plan. These are published rates, not estimates. There is no charge for quotes you do not win. On the $100 job used throughout this page, Core works out to $5.75 a job at 20 jobs a month, leaving $94.25 before payment processing.